Tim Cook at the 2012 D10 Conference
Tim Cook at the 2012 D10 Conference (Credit: AllThingsD)

Yesterday at the D10 Conference in California, Apple CEO Tim Cook noted that the company will be killing off their failed music social network, Ping. Lots of users don’t actually use the built in feature in iTunes so it would make sense for Apple to get rid of it.

He said that Apple doesn’t want a Social Network but he noted about Twitter, Facebook, Game Center and iMessage intergration in Apple’s upcoming Mac OS 10 Mountain Lion and iOS 6.

What happened to Ping?

Cook: Apple doesn’t have to own a social network, but does Apple have to be social? Yes…You’ll see us integrate Twitter into the Mac OS as we introduce Mountain Lion. Game Center and iMessage could be thought of as social… We tried Ping and I think the customer voted and said this isn’t something that I want to put a lot of energy into… Will we kill it? I don’t know. We’ll look at that.