Today, Twitter announced that they are unifying their site with a new logo. They released this new updated logo along with this really great video:
Twitter wants their site to be known by the bird, “There’s no longer a need for text, bubbled typefaces, or a lowercase “t” to represent Twitter.”
In the blog post, Twitter explains how the logo came to be:
Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.
This is a very bold move, getting rid of text completely and just using the bird shows that when people see the bird, Twitter hope you are noticing them. You don’t really see brands that rely solely on an image. Nike, Apple and Microsoft still use text in their logos.
Just having the bird, Twitter is hoping to create an iconic symbol of its own.
You can find all relevant inflammation and Do’s and Dont’s of the logo on Twitter’s ‘Logos & Brand’ page.
[Source: Twitter Blog]