Apple design chief Jonathan Ive has received the BBC Blue Peter gold badge. Jonathan used to watch the TV show as a kid and the TV show inspires young child to make things out of everyday household items. Blue Peter is the world’s longest-running children’s television show with over 50 years of broadcasting.
Ive has received the award for his overall great designs which in the future will inspire the next generation of designers.
I loved the way there was just products that you thought were no longer useful, but reusing them. It was fantastic. Said Ive.
Ive in turn presented the show with a Blue Peter badge milled from a single block of aluminum, the approach famously used for the MacBook Pro.